Cal Giant in the pink with support of Breast Cancer Awareness Month

by | October 11, 2010
For the month of October, California Giant Berry Farms is reminding shoppers that the company cares about the causes that affect their daily lives.

As a proud sponsor of Breast Cancer Awareness Month, the company will make a $10,000 contribution to the National Breast Cancer Foundation based on consumer purchases of California Giant strawberries during the month of October.

Supporting healthy lifestyles and giving back are continued commitments at California Giant Berry Farms. From annual on-pack promotions and fundraising to the award-winning cycling team, the company regularly communicates with consumers about the brand's messages of health and philanthropy.

"We want our customers and consumers to know that purchasing our berries makes a difference — and that’s something to care about," Cindy Jewell, director of marketing, said in an Oct. 1 press release.