Cal Giant in the pink with support of Breast Cancer Awareness Month
by | October 11, 2010
For the month of October, California Giant Berry Farms is reminding shoppers
that the company cares about the causes that affect their daily lives.
As a proud sponsor of Breast Cancer Awareness Month, the company will
make a $10,000 contribution to the National Breast Cancer Foundation based
on consumer purchases of California Giant strawberries during the month of
Supporting healthy lifestyles and giving back are continued commitments at
California Giant Berry Farms. From annual on-pack promotions and
fundraising to the award-winning cycling team, the company regularly
communicates with consumers about the brand's messages of health and
"We want our customers and consumers to know that purchasing our berries
makes a difference — and that’s something to care about," Cindy Jewell,
director of marketing, said in an Oct. 1 press release.