Fresh Express launches new salad kit program
by | October 13, 2010
Fresh Express, a fully owned subsidiary of Chiquita Brands International Inc.,
announced Sept. 27 the launch of its new value-added salad kit program.
As consumers increasingly demand new and flavorful salad options, Fresh
Express has launched a unique program to meet their needs for complete and
delicious salad meals.
"Continuously developing new, fresh and flavorful salad meals for our
consumers is at the core of our mission at Fresh Express," Brian Kocher,
president of Chiquita North America, said in a Sept. 27 press release.
“Whether it's a classic Caesar or our new delicately sweet-flavored, limited-
time-only Strawberry Fields kit, Fresh Express is providing consumers what
they want most: fresh, delicious salad meals ready in seconds.”
Now available nationwide, six new Fresh Express kits join the already-popular
offerings. New kits include house ranch, house Italian and for consumers
seeking to add a healthy source of protein to their salad meal, chicken Caesar
and chicken taco kits.
Moreover, Fresh Express is now enticing consumers with its first specialty
salad program with the debut of two new limited-time-only kits: Strawberry
Fields, available now on store shelves, and pear Gorgonzola, which will be
available in January.
Two additional limited-time-only salad kits will debut next year as well.
The new salad kits, along with classic kit options, now showcase easier-to-
read package designs drawing fresh attention to the kits category in the
Additionally, the kits program further engages consumers with new instantly
redeemable on-pack coupons and in-pack savings in specially chosen kits.
These new consumer engagement tools, supplemented with national
television and radio advertising, draw purchasers to FreshExpress.com, where
they can learn more about kits and earn the opportunity to win prizes.