Clifford Produce is engaging in a fundraising campaign for the National Breast
Cancer Foundation during the month of October.
Anthony Totta, marketing and business development director for Clifford
Produce in Leamington, ON, and co-owner and chief executive officer of Grow
My Profits LLC, a fresh produce consulting firm in Lee's Summit, MO, said,
"We’ve chosen October because it is National Breast Cancer Awareness Month,
and it will help to raise awareness among those in the fresh produce
Mr. Totta said that Clifford Produce is challenging its retail customer base to
match donations of up to $1 per box on select greenhouse produce in an
effort to double the amount of its total contribution.
“The matching funds campaign applies to 11 of Clifford Produce’s products:
three packaged beefsteak tomato items, three packaged sweet Bell pepper
packages and five packaged mini cucumber products,” Mr. Totta said. “If our
retailers join us, we feel we can raise somewhere in the $50,000 range.”
Clifford Produce’s customers have expressed interest in supporting the
fundraiser. Its original thought was to run the campaign on pink greenhouse
tomatoes only, in coordination with the National Breast Cancer Foundation’s
use of the color pink in marketing materials and logos.
“But we decided to not limit the program to only pink tomatoes,” said Mr.
Totta. “We are using the foundation’s pink ribbon on a square white label on
our boxes during the fundraiser. They state 'Clifford Produce, every package
makes a difference,’ which proudly shows our support.”
The promotion, Mr. Totta added, is to enhance the company’s product line
and demonstrate how technology is being used for consumer marketing.
Funds raised will go to the U.S. National Breast Cancer Foundation. Mr. Totta
said that industry professionals should visit www.nationalbreastcancer.org for
more information on the organization’s initiatives and how donated funds are
“We will be demonstrating the fundraiser at our booth (No. 671) at the PMA
Fresh Summit in Orlando in October,” said Mr. Totta. “Clifford Produce is also
highlighting its QR code technology with giveaways for iPads and iPods at the
exhibition. Product brochures with codes printed on them will be at the
booth, and visitors can come and scan them to find out if they’ve won. The
codes will also be available on our web site (www.cliffordproduce.com) for
those who cannot be at the show.”
“Our full line of products will be on display,” he said. “And we invite everyone
to stop by for a look and a scan.”