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Clifford Produce fundraising campaign will run through October

by Christina DiMartino | October 11, 2010
Clifford Produce is engaging in a fundraising campaign for the National Breast Cancer Foundation during the month of October.

Anthony Totta, marketing and business development director for Clifford Produce in Leamington, ON, and co-owner and chief executive officer of Grow My Profits LLC, a fresh produce consulting firm in Lee's Summit, MO, said, "We’ve chosen October because it is National Breast Cancer Awareness Month, and it will help to raise awareness among those in the fresh produce industry."

Mr. Totta said that Clifford Produce is challenging its retail customer base to match donations of up to $1 per box on select greenhouse produce in an effort to double the amount of its total contribution.

“The matching funds campaign applies to 11 of Clifford Produce’s products: three packaged beefsteak tomato items, three packaged sweet Bell pepper packages and five packaged mini cucumber products,” Mr. Totta said. “If our retailers join us, we feel we can raise somewhere in the $50,000 range.”

Clifford Produce’s customers have expressed interest in supporting the fundraiser. Its original thought was to run the campaign on pink greenhouse tomatoes only, in coordination with the National Breast Cancer Foundation’s use of the color pink in marketing materials and logos.

“But we decided to not limit the program to only pink tomatoes,” said Mr. Totta. “We are using the foundation’s pink ribbon on a square white label on our boxes during the fundraiser. They state 'Clifford Produce, every package makes a difference,’ which proudly shows our support.”

The promotion, Mr. Totta added, is to enhance the company’s product line and demonstrate how technology is being used for consumer marketing. Funds raised will go to the U.S. National Breast Cancer Foundation. Mr. Totta said that industry professionals should visit for more information on the organization’s initiatives and how donated funds are used.

“We will be demonstrating the fundraiser at our booth (No. 671) at the PMA Fresh Summit in Orlando in October,” said Mr. Totta. “Clifford Produce is also highlighting its QR code technology with giveaways for iPads and iPods at the exhibition. Product brochures with codes printed on them will be at the booth, and visitors can come and scan them to find out if they’ve won. The codes will also be available on our web site ( for those who cannot be at the show.”

“Our full line of products will be on display,” he said. “And we invite everyone to stop by for a look and a scan.”