NEWARK, DE -- The Produce Marketing Association hired its first Central
America representative, Felipe Perez, on Oct. 1. His addition to the PMA team
reflects a growing membership base in Central America and the association's
commitment to connecting the global produce and floral community.
In this role, Mr. Perez will assist in the development and implementation of
PMA's strategic member activities and resources in the region including
membership recruitment and retention, providing information about this
market, training and marketing. He will attend PMA's 2010 Fresh Summit
International Convention & Exposition in Orlando, FL, where PMA members
from around the world will have the chance to meet and talk with him.
"Felipe's broad experience and ample contacts will augment PMA's activities in
the region," Nancy Tucker, PMA's vice president of global business
development, said in an Oct. 11 press release. "PMA is committed at the
highest level to increasing service to our members globally, and that starts
with building connections and alliances in priority regions. Working with
Felipe will help us better explore together how PMA can bring value to
businesses in Central America."
Through his consulting activities and his part-time professorship at INCAE
Business School, often called the Harvard Business School of Latin America,
Mr. Perez has developed extensive networking and event expertise in the
region. His connections with INCAE facilitated the compilation of valuable
intelligence on the needs of each country in the region. He has solicited
funding for activities through contacts in the finance and agricultural sectors,
and has been responsible for promotion and communication aspects of
His notable consulting projects have included a hydroelectric project in Costa
Rica, developing and marketing organic fertilizer, and modernizing the
operations of coffee and meat producers. His focus on local development is
evidenced by his work with the government in El Salvador in setting up
projects to receive the first Millennium Challenge money in Central America.
He has also led environmental evaluations of an extensive project regarding
the expansion of the Panama Canal.
"Our relationship with Felipe will strengthen the solutions PMA offers
businesses in the region," Ms. Tucker said in the release. "PMA provides a
range of benefits including global connections, research and information, and
other produce-specific business resources. In return, PMA and our
membership learn and grow from our global members' expertise and
perspective. Felipe will be an integral part of this link between PMA and its
members in Central America."