Plain Jane expanding operations in Mexico
by | October 07, 2010
Plain Jane Produce, a leading North American greenhouse vegetable grower
and supplier, has begun a new greenhouse operation in Nayarit, Mexico, with
plans to expand acreage tenfold in the next two years.
According to an Oct. 5 press release, the company will open 25 covered acres
in Nayarit this month with plans to expand the facility to 250 covered acres
over the next two years. New operations in Nayarit will allow Plain Jane to
offer freshly harvested tomatoes to the market during the fall growing
season, September through January.
With Nayarit, Plain Jane also expands its distribution reach with a U.S. import
point in McAllen, TX, giving Plain Jane easier access to markets in the eastern
Currently, Plain Jane's imports originate in the United States through Nogales,
AZ, and its vegetables are sold to retail grocery chains and restaurants across
the country. Besides tomatoes, Plain Jane grows colored Bell peppers and
The Nayarit expansion is made possible through $40 million in growth capital
and an $8 million credit line secured by Plain Jane that allows for strategic
growth of its farming operations. The financing will allow Plain Jane to build
greenhouses, add to its existing acreage and create 1,000 new jobs over the
next two years. The expansion represents an increase in farming capacity of
more than 30 percent from current levels and enables Plain Jane to expand its
greenhouse vegetable production to more than 8.6 million cartons per year.
The Nayarit location joins Plain Jane’s current greenhouse operation in nearby
Sinaloa, Mexico — a 750-acre covered greenhouse facility, which produces
vegetables from December through June and employs more than 2,000
"We have reached some impressive milestones over the past two years, and
we are looking to carry that momentum forward by using our recently secured
capital," Alejandro Canelos Jr., Plain Jane’s founding partner and chief
operating officer and a Tucson, AZ, resident, said in the press release.
Mr. Canelos Jr. manages Plain Jane with founding partner J. Fife Symington IV
“We are pleased that amid a sluggish economy, where capital has been scarce,
our continued success and business model prove attractive for international
investors,” Mr. Canelos Jr. added in the press release.
Plain Jane launched in 2007 following its breakaway from the “Chiquita” label.
Plain Jane’s strategic location in northwestern Mexico allows for the cost-
effective transportation of the company’s products to the United States — its
main distribution market.
Already an active contributor to communities in which it has greenhouse
operations, the expansion also will allow for Plain Jane to continue providing
housing for its seasonal workers and their families during the various growing
Additionally, Plain Jane operates a medical clinic and a school, and it provides
daycare facilities for its workers. Plain Jane has been recognized by both the
federal government in Mexico and local governments for its agricultural
worker support programs.