Bushmans' and Market Fresh merge
by Christina DiMartino | October 06, 2010
Market Fresh Produce LLC in Nixa, MO, and Bushmans' Inc. in Rosholt, WI,
announced that they have merged, effective Oct. 1, with the goal of creating
best-in-class efficiencies within the produce industry.
Steven Phipps, owner and chief executive officer of Market Fresh Produce, told
The Produce News Oct. 6 that the merger brings together two strong and
vibrant companies, and that it unites the "Market Fresh" brand with a
“No internal changes are taking place for either company, except that we are
combining our synergies,” said Mr. Phipps. “The transition will combine our
efficiencies in packaging, procurement, logistics and sales.”
Mr. Phipps added, “Market Fresh will continue to meet all the needs and
expectations of its retail and foodservice customers. As it pertains to the
potato market, this merger ties our popular 'Market Fresh’ brand to the land.
Potatoes are a highly competitive landscape, and we wanted to be as close to
the land as possible. This merger enables us to do that.”
Bushmans’ will reap the benefits of gaining a larger assortment of products to
offer its customers. Market Fresh handles a full line of potatoes, onions, sweet
potatoes and tomatoes, and its nationwide resources for these products will
now benefit Bushmans’, which to date has had its strongest focus on
The merger will not affect Bushmans’ current agreement with the “Dole” label.
Mr. Phipps said that while both companies will prioritize the “Market Fresh”
brand, the merger will also allow for private-label agreements.
“Primarily, the merger means a broader offering for both of our customers,”
Both companies said that customers can continue to contact the sales
representatives they have in the past. Mr. Phipps said that the fresh produce
industry is built on relationships, and that includes salespeople.
“We will educate the salespeople at both companies, and they in turn will be
prepared to offer the broader range of products to their customers,” he said.
“There are no immediate plans to narrow the contact information for either.
However, customers will now have the benefit of hearing about the total list
of products resulting from this merger.”
In an Oct. 1 press release issued by Bushmans’, Mitch Bushman, chairman of
the company, said, “I believe this partnership will be good for all parties
involved. Market Fresh has done an outstanding job of establishing a brand
within the produce industry. Specifically, they have focused on tomatoes,
sweet potatoes and sweet onions, and we believe this will complement the
strong presence we at Bushmans’ Inc. have established in the potato