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Miami-based M&M Farms, also known as M&M Tropicals, will be giving away an Apple iPad at the PMA Fresh Summit in Orlando, FL, and also will be giving away M&M calculators while supplies last.

"We wanted to do something a little different this year," Manny Hevia, owner and president of M&M Farms, said in a press release.

M&M doubled the size of its booth this year at the PMA and wanted to generate some excitement with the Apple iPad and M&M calculator giveaway, Mr. Hevia added.

The Apple iPad will be given away in a random drawing at the end of the PMA show. To participate in the drawing, attendees should visit M&M's booth (No. 4460) at the PMA and drop off a business card for a chance to win. The iPad drawing will occur Oct. 18 at the end of the PMA show, and participants do not need to be present to win.

Tropicals are a great way to add excitement and incremental sales to any produce department and M&M is ready to help. M&M grows, packs and markets over 40 tropical roots, fruits and vegetables.

“M&M specializes in tropical roots such as boniato, yucca and malanga,” Mark Vertrees, marketing director of M&M, added in the press release. “Tropical roots are basically highly nutritious potatoes. Most retailers are unaware that these are tropical meal solutions in a struggling economy. Many Hispanic cultures have been eating tropical roots for hundreds of years and wouldn’t consider a meal complete without them. When money gets tight, these products offer value because of their high nutritional content.”

With over 45.5 million Hispanics in the United States, representing 15 percent of the population, this market continues to grow. By 2050, the Hispanic population is expected to grow to 97.2 million, or 29.2 percent of America’s population.

M&M said that it believes most progressive retailers have Hispanics on their radar screen and are ready to help meet their needs.