California Gov. Arnold Schwarzenegger's recent trade trip to China for the
California Grown program highlighted the importance of the Chinese market
for California products.
While visiting a market in Hangzhou, China, the governor posed with a basket
of California-grown grapes showcasing the high-quality California products
available to Chinese consumers.
In a 2009 survey, the majority of Chinese grocery shoppers preferred grapes
from California to any other source, including Chinese-grown grapes.
"From the beginning, we knew China had the potential to be a great market
for California grapes," Kathleen Nave, president of the Fresno-based
California Table Grape Commission, said in a press release. “When the
market first opened in late 1997, California grapes were available in just three
cities in that country. Since then, we’ve expanded access to California grapes
and promotion programs into all regions of the country.”
Last year, China was the No. 2 export market for California grapes behind
Canada, with nearly 4.2 million 19-pound boxes of grapes shipped to that