In keeping with the consumer trend toward value and convenience in the face
of the down economy, Village Farms has now added all new value-added
packaging to its full line of tomato, sweet Bell pepper and cucumber retail
In addition, Village Farms has enhanced its packaging capabilities to service
its value-added business at all its distribution centers in the United States and
Canada to meet the growing demand from its customers.
"Village Farms' value-added packaging capabilities are state-of-the-art and
ready to handle volume," Doug Kling, senior vice president and chief
marketing officer of Eatontown, NJ-based Village Farms, said in a Sept. 23
Recent retail quarterly scanner data from The Perishables Group show the
hothouse tomato segment consistently in second or third place of top 20
produce items purchased.
The hothouse tomato segment is holding steady at 50 percent of sales and
only slightly less in volume for all tomatoes purchased. The hothouse sweet
Bell pepper and hothouse cucumber segments are seeing strong growth
particularly in value-added packs. In response to this trend, Village Farms has
expanded its product offerings with a number of new value-added products.
Additions to the tomato line are tomatoes-on-the-vine in two-pound
clamshells, Roma tomatoes in two-pound clamshells and Beefsteak tomatoes
in three-pound clamshells.
In the pepper category, Village Farms has added sweet Bell peppers in two-
pound and six-count zip-lock tamper-proof bags available in red, yellow-
orange and red-yellow-orange.
Village Farms is offering long English cucumbers in two-count and three-
count pack sizes. Other new value-added items for Village Farms are mini-
cucumbers in eight-count trays and two-pound zip-lock tamper-proof bags.
Village Farms will be featuring all its new value-added products at its booth
(No. 2155) at the PMA Fresh Summit convention Oct. 15-18 in Orlando, FL.