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New to the Oneonta Starr Ranch Growers marketing program in 2010 is "ApplesnaQ," a school-lunch campaign intended to ramp up fruit and vegetable consumption in youngsters.

According to Jill Morrison, Oneonta's graphic designer, the campaign, which will be rolling out at the Produce Marketing Association’s Fresh Summit convention in Orlando, FL, focuses on point-of-sale materials, such as a 24- inch-wide bin, mesh bags, totes and posters.

“We also have fun giveaways for kids,” Ms. Morrison said.

“ApplesnaQ” and “PearsnaQ” flings, which are nylon tossing rings, will be handed out at the booth during PMA. She added that both “ApplesnaQ” and “PearsnaQ” names have been trademarked by Starr Ranch.

And, again this year, the booth will feature Pear the Taste, a cross-promotion of fresh pears with wine and/or cheese not only in the produce department but also in the dairy and wine sections.

“Retailers are finding this to be very successful in sparking shoppers to be creative with new recipes and pairings,” she said.

“The classy looking bin displays and matching totes promote nutritious information and how to check if your pears are ready to eat. And recipe ideas can found at www.starranch.com,” Ms. Morrison noted.

Oneonta markets fruit for Gilbert Orchards out of Yakima, WA, and owner Sean Gilbert is also a winemaker. His wines and Diamond Starr Growers pears will be sampled at booth No. 431 at the expo.