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Mucci Pac has unveiled a new logo and branding campaign. Starting Sept. 16, the Kingsville, ON-based greenhouse grower began using the new "Mucci Farms" logo and redesigned packaging with the new growing season.

The new logo brings a fresh look to the family-run business, and the change in branding comes at a time when consumers are looking for a connection to the source of their food.

“We're not just a packinghouse or a marketing company,” Danny Mucci, general manager, said in a press release. “Our parents started with 21 acres of field-grown tomatoes for Heinz, and you’ll still find them working in our greenhouses today. The business has grown, but this is still our family farm.” Mucci Farms’ new logo will be featured at PMA Fresh Summit with redesigned packaging and labels. Mucci’s new web site will be released in the coming months and will be geared to both the consumer and buyer with nutritional information, recipes, packaging options and availability.

Mucci Farms was founded in 1963 with field-grown vegetables but has since expanded with greenhouses, packinghouses and a full marketing company, with more than 400 acres of greenhouse tomatoes, peppers, cucumbers and eggplant. Mucci Farms said that it is committed to quality, food safety and the needs of the consumer market.