Things will be very "pink" at Dan Graiff Farms LLC in Newfield, NJ, during the
month of October.
“We are switching our boxes to pink '5 Star' logos to raise money for breast
cancer research during the month,” Jamie Graiff, co-owner of the company
told The Produce News. “The breast cancer pink ribbon logo is printed on an
insert that will go into every box thanking our customers for their purchase,
explaining our breast cancer research fundraiser and advising them of where
they can send their own donations if they want.”
Mr. Graiff said that the company specifically chose the Breast Cancer Research
Foundation in New York City because the organization has an A-plus
fundraising rating and because 90 percent of the money it receives goes
directly to research, with the balance going to administration costs.
Dan Graiff Farms produces baby arugula and baby spinach on its farm in New
Jersey, and it contracts with growing partners in Florida, California and
Nevada for seasonal supplies. It services primarily the foodservice sector, and
distributes to customers on a year-round basis.
Mr. Graiff, his brother, Dan Graiff, and mother, Doris Graiff, are partners in
the company. Mr. Graiff and his brother represent the third generation of
family members in the operation; his nephew, Scott Graiff, who now also
works with the firm, represents the fourth generation.
The company was founded in 1980, and was named after Mr. Graiff’s, father,
Dan, who is now deceased.
“Our family has several reasons to want to support breast cancer research,”
said Mr. Graiff. “My wife, Robin, has dealt with breast lumps for the past two
years that have to be continually monitored. Breast cancer has also affected
my brother’s daughter, Ashley, two cousins and my sister-in-law’s family.
The women in our family engage in their own breast cancer fundraising
efforts every year.”
Dan Graiff Farms packs convenient sizes of arugula and spinach for
foodservice operators. Baby arugula comes in two-and-a-half-pound bags,
two to a box. Baby spinach is available in three- or four-pound packs. The
company uses the “5 Star Premium” and “5 Star” labels. It also ships under the
“Dan Graiff Farms” label.
The donation the company will make to the Breast Cancer Research
Foundation is based on sales of all labels.
Mr. Graiff added that the company’s location in the central part of the East
Coast means that it can service accounts from Florida through Canada, and he
invites existing and new customers to join in the October fundraising event.
“Arugula is a fitting product for a breast cancer research fundraiser,” said Mr.
Graiff. “Research has shown arugula to be beneficial in the prevention of
breast and prostate cancers. Based on our October sales in previous years, we
should be able to donate between $15,000 and $20,000 this year.”