Fresh Summit draws big numbers
by | October 19, 2010
ORLANDO, FL -- Produce Marketing Association's 2010 Fresh Summit
International Convention & Exposition drew a record-breaking audience from
the global supply chain when it convened Oct. 15-18, attracting 18,284
attendees from 58 countries to Orlando's Orange County Convention Center.
Begun 61 years ago primarily as a networking event, Fresh Summit has
expanded to include industry-leading education and information today.
This year's Fresh Summit broke the previous East Coast attendance record of
17,503 set in 2008, the last time it was held in Orlando. The 2010 event also
attracted a record 3,938 buyers from retail, foodservice and wholesale-
distribution. Fresh Summit's attendance record of 19,060 was set in 2009 in
"We measure success not by attendance numbers but by the quality of the
experience our participants tell us they had," John Oxford, president and chief
executive officer of L&M Cos. and vice chairman of the volunteer-led Fresh
Summit Committee, said in Oct. 19 press release from PMA. "We are hearing
that this year's Fresh Summit delivered real business value on many levels,
from the networking opportunities connecting buyers and sellers to the
educational sessions designed to help attendees to innovate and to build the
new relationships they will need to grow their businesses for the future."
PMA President and CEO Bryan Silbermann agreed, adding in the release,
"While we are always proud of the value our members see in Fresh Summit, it
is but one of the many ways that PMA offers year-round value to our global
supply chain -- from the experts we have hired from industry, to our
expanded volunteer leadership opportunities, to our many other educational
and networking events and our expanding website content."
"Fresh Summit is the best place for us to build relationships to help
streamline our business planning for next year," Matt Lucovich, director of
sales and marketing for To-Jo Mushrooms Inc. in Avondale, PA, said in the
release. "The networking we've done in one weekend would take us months to
do on our own."
"We've been to several produce trade shows this year, and by far Fresh Summit
has been the most successful for us," Robert Ferri, manager for New York
Produce in Secaucus, NJ, added in the release.
Next year's Fresh Summit will be held Oct. 14-17, 2011, in Atlanta. The 2011
exposition was already more than 90 percent booked by the end of the 2010
event, the release concluded.