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Naturipe Farms has appointed Brian Jenny to the newly created position of director of business development for the East Coast, effective Oct 4.

In this role, Mr. Jenny will have the responsibility of leading the East Coast sales team, servicing the firm's existing client base, and developing new business opportunities in the retail, foodservice and wholesale channels.

"Brian brings an extremely strong skill set, management style and proven track record to Naturipe Farms," Jim Roberts, vice president of sales for Naples, FL-based Naturipe Farms, said in a Sept. 30 press release. “He has a keen understanding of the East Coast retail marketplace, in addition to experience working with foodservice operators and national restaurant chains."

Mr. Jenny most recently was director of sales/Eastern region at Monterey Mushrooms Inc., where he had worked since 2002.

Mr. Jenny, who lives outside Atlanta with his wife and two daughters, earned a bachelor’s degree in agriculture and applied economics from Clemson University. He has been active with the Produce Marketing Association and the Southeast Produce Council.