DUNDEE, FL -- Dundee Citrus Growers Association announced that effective
Oct. 1, its sales and marketing division will be rebranded Florida Classic
Growers Inc. to align with the cooperative's well-known "Heritage Citrus"
Formerly known as Diversified Citrus Marketing, the subsidiary of Dundee was
founded in 2001 to sell and market its fruit directly to customers. Florida
Classic Growers represents one of the older and more established grower
cooperatives in the state, which has more than 13,000 acres of Florida
oranges, tangerines and grapefruit. In nine years, it has become a premier
supplier to major retailers, wholesalers and foodservice institutions
worldwide. The group packs and ships approximately 3.5 million cartons of
citrus under the “Florida Classic” label worldwide.
"With the evolution of Florida Classic, we look forward to extending our
record of providing superior products and service as we continue to evolve to
best meet the needs of our customers and consumers," Lindsay Raley,
president and board chairman of Dundee, said in a Sept. 27 press release.
Another significant step in the evolution of Florida Classic Growers will come
next year, according to Mr. Raley, when the organization adds Florida peaches
to its portfolio.
"Dundee and Florida Classic Growers are enthusiastically looking forward to
introducing flavorful, locally grown peaches into the marketplace," Mr. Raley
said in the release.
Bobby Bawcum, president of Florida Classic Growers, also is eager to begin
offering an expanded portfolio of products and operations. He welcomes the
name change and believes it will enable customers to more readily identify
with the “Florida Classic” label.
"Our one-stop availability of all commercial Florida citrus varieties,
commitment to quality and passion for customer service made Diversified
Citrus the premier source for fresh Florida citrus," Mr. Bawcum said in the
release. "As Florida Classic Growers, we will continue to provide the same
great products and service under a brand name that has achieved tremendous
equity and trust. The addition of the last word to our name is a reminder that
our customers are able to buy directly from the growers themselves."
Founded in 1924, Dundee Citrus Growers Association is based in Dundee and
is Florida's largest fresh fruit packinghouse and shipper, according to the
release. As a member of Florida's Natural Growers, Dundee also harvests
citrus to be squeezed into juice. The state-of-the-art cooperative noted that
it is in the forefront of equipment technology, food safety and traceability.