Turbana celebrates 40th birthday
by | September 27, 2010
CORAL GABLES, FL -- Turbana Corp. is celebrating 40 years of existence since
opening its doors in 1970.
Since its inception, Turbana has been one of the premier importers of
premium bananas, exotic bananas and plantains in North America.
"It is amazing how far the company has gone and how much it has grown
since it started, not just as an importer of quality fruit, but as a leader of
socially responsible farming and an advocate of fair trade," Juan Alarcon, chief
executive officer at Turbana, said in a Sept. 24 press release.
Turbana was the first importer to ship 100% percent unitized cargo in 1986,
the first banana company to launch a private label program with Stop & Shop
in 1994, and the first to merchandise plantains into an important category,
according to the release.
In 2004 it started marketing "Fyffes" brand Gold pineapples and completed an
alliance with Fyffes in 2005, whereby Fyffes acquired 50 percent of Turbana.
Most recently the company rolled out its new corporate and brand identities
and in 2010 launched a division of consumer packaged goods with its
“Turbana” brand of plantain chips.