Del Monte Fresh inks vending machine deal with Vistar Corp.
by | September 13, 2010
Del Monte Fresh Produce announced Sept. 14 that it has entered into an
agreement with Vistar Corp., a division of Performance Food Group, to
distribute its new line of fresh fruit and vegetable vending line products
across the country.
"Vistar's industry expertise, experience and nationwide presence will help us
accomplish our goal of providing our healthier snack alternatives in vending
machines throughout the country," Dennis Christou, vice president of
marketing for Coral Gables, FL-based Del Monte Fresh Produce, said in a
Sept. 14 press release. “Together, we are committed to fighting the American
obesity epidemic and we are convinced providing fresh fruits and vegetables
in vending machines is a great start.”
Vistar has more than 30 years of experience as a nationwide distributor for
the vending industry, with 23 distribution centers and 13 cash-and-carries
across the country.
In the press release, Terry Touchton, vice president of sales and marketing for
Vistar, said that Del Monte Fresh’s vending line helps meet the growing need
for wholesome and nutritious vending items.
“Del Monte has opened a new chapter in healthy vending with its specially
designed packaged fresh fruits and vegetables, which appeal to a variety of
customers looking for a quick healthy snack in their vending machine,” Mr.
Touchton said in the press release. “We are continually looking for product
innovations and the opportunity to partner with such an iconic brand as Del
Monte is something that we are all very excited about.”
The Del Monte Fresh vending line includes whole bananas, pineapple chunks,
apple slices, grapes, baby carrots, celery sticks and grape tomatoes. A few
options come bundled with low-fat dips. Each item in the fresh vending line
is all-natural and 140 calories or less.
The whole bananas are wrapped using Del Monte’s proprietary controlled
ripening technology, which slows the ripening process and keeps bananas
fresh and yellow for five days, when kept at ambient conditions. The Del
Monte fresh-cut fruit and vegetable items can stay fresh for up to seven days
under ambient conditions.