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Terry Humfeld will join the Cranberry Institute in November and will ascend to executive director of the East Wareham, MA-based organization, effective Jan. 1, 2011, Jeff Kapell, chairman of the institute announced in a Sept. 14 press release.

Mr. Humfeld's hiring is the result of an extensive search process by the board of directors to replace the institute’s long-time executive director, Jere Downing, who will retire at the end of the year.

Mr. Humfeld brings over 26 years of professional experience with association management for horticultural and produce trade organizations. He began his career in association management in 1984 with a greenhouse growers association and moved to the Produce Marketing Association in 1993, where he has worked in a variety of roles, most recently as vice president of international chapter relations. He earned the Certified Association Executive designation from the American Society of Association Executives in 1997, and has served on the Produce for Better Health Foundation board of trustees and was a member of the foundation’s executive committee for eight years.

"We are excited to begin working with Terry and believe that he will provide tremendous value to the cranberry industry through his leadership at the Institute," Mr. Kapell said in the press release. “I was very impressed with the professionalism and dedication of the search team and board of directors throughout the interview process,” Mr. Humfeld added in the press release. “It was an easy decision for me to accept their offer to join CI, and I look forward to getting to know and work with all the various cranberry industry stakeholders throughout North America.” Mr. Humfeld earned both his bachelor’s and master’s degrees in horticulture from Kansas State University and has held positions in university-level teaching and extension programs prior to his work in association management. He will maintain his primary office at his residence in Delaware.