IEOOC's 'Big Onions’ to be featured on Lifetime Network
by Kathleen Thomas Gaspar | September 12, 2010
Close to 100 million households nationwide will get a closer look at Idaho-
Eastern Oregon's "Big Onions" Sept. 24 and again Oct. 22 when “The
Balancing Act” spotlights the onions in its “Farm to Plate” segment.
Broadcast on Lifetime Network, which currently holds the highest viewership
of any women’s channel in the nation and targets more than 96 million
households, “The Balancing Act” is hosted by Beth Troutman and Kristy Villa
and is among the more popular morning programs.
“The Idaho-Eastern Oregon Onion Committee partnered with Lifetime
Network’s morning program for a segment to educate viewers nationwide on
the benefits of onions, the IEOO growing region, onion cooking tips and fun
new recipes,” said Sherise Jones, marketing director of the committee.
Participation in “Farm to Plate” with “The Balancing Act” is by invitation only,
and benefits including listings in the closing credits of the episode, along
with contact information such as web address and phone number to field
inquiries that stem from the show.
Ms. Jones, who traveled to south Florida for filming of “The Balancing Act”
segment in late August, has linked a “tune in” promo recorded with her and
series personality Danielle Knox to both bigonions.com and to the IEOOC
Prior to the trip to Florida, Ms. Jones had described the opportunity as a win-
win for the committee, its members and for viewers who might not know how
Spanish Sweets are grown and brought to market.
“We are very excited to partner with the Lifetime Network and 'The Balancing
Act’ on its ‘Farm to Plate’ series, which is designed to educate its audience of
women consumers,” she said.
The segment’s timing spotlights the fall and winter holidays and “will provide
information about our region’s growing practices, food safety and recipes
developed by the committee to enhance at-home dining,” Ms. Jones added.
The “Farm to Plate” portion of “The Balancing Act” looks at how food
commodities reach American tables, starting with planting and ending with
meals being served.
“The Balancing Act” airs weekday mornings, with times dependent on location.