Mann welcomes fall with multiple promos
by | September 07, 2010
Salinas, CA-based Mann Packing Co. is supporting its sales program this fall
with multiple promotions.
Beginning Oct. 10, shoppers will save 55 cents when they buy any two
packages of Mann's core vegetable items such as "Broccoli Wokly," broccoli
and cauliflower, or vegetable medley. Last year, the redemption rate for a
similar promotional offer was more than 15 percent.
Also in October, Mann will offer a Festive Fall Savings on-pack promotion
offering an instantly redeemable coupon for 55 cents with the purchase of
one of Mann’s sweet potato or Butternut squash products.
“We know shoppers want convenience and value,” Lorri Koster, vice president
of marketing, said in an Aug. 25 press release. “It’s fall — families are back on
a regular schedule and eating more at home. The economy is continuing to
be a challenge, so some shopper segments are moving to bulk or [similar]
frozen … items. We’re happy to continue to provide an enhanced value that
will keep consumers shopping in produce and out of the frozen food aisle.”
In November, Mann’s Decadent Dining in-pack promotion will give shoppers
four recipes and a coupon for $1 off packages of the company’s signature