view current print edition




Houweling's Hot House appoints industry veterans to management team

by | September 06, 2010
Delta, BC-based Houweling's Hot House Group has appointed Brian Beggs chief marketing officer and Craig Laker director of sales and marketing. Both men will join the organization effective Sept. 7.

Mr. Beggs joined Houweling’s after serving as president of BC Hot House Foods Inc., where he led the greenhouse marketing company’s overall business operations. He brings to Houweling’s extensive senior-management experience in multiple industries that spans over 40 years. He will focus on business development, marketing and strategic planning, and he will be based at Houweling’s facility in Oxnard, CA.

Mr. Laker has joined Houweling’s after serving as director of sales and global procurement for BC Hot House Foods Inc., where he was instrumental in building the greenhouse category during the past 25 years. He has 40 years of experience in produce sales, procurement, inventory management and logistics and will focus on expanding Houweling’s capabilities in these areas. Mr. Laker will be initially based at Houweling’s facility in Delta, BC.

Messrs. Beggs and Laker will function as integral parts of Houweling’s executive team in charting the future direction of Houweling Nurseries Group. Casey Houweling, the firm’s president and chief executive officer, said in an Aug. 31 press release, "These individuals have seasoned sales and marketing backgrounds that are necessary to align the organization’s operational strengths with effective product marketing to trade customers and consumers, particularly in key West Coast markets."

Kirk Homenick, the previous director of sales and marketing, had earlier indicated his desire to pursue other career interests. Over the last 18 months, he has worked closely with Houweling’s distributor partner, The Oppenheimer Group, while developing sales opportunities through other channels. Mr. Homenick has made great strides in setting the stage for the two new executives.