WASHINGTON -- Capitalizing on the popularity of its 2010 convention mobile
applications, the United Fresh Produce Association has launched a new,
feature-rich version in preparation for its annual Washington Public Policy
Conference later this month.
"The app allows United Fresh members to stay informed with United and
industry news while on the go," Ray Gilmer, United's vice president of
communications, said in a Sept. 1 press release. "In today's busy and
demanding business environment, the United Fresh mobile app brings added
convenience and value to our members, and helps them stay connected with
the United Fresh community."
United's Washington Public Policy Conference, Sept. 14-16, will provide one
of the early opportunities for United Fresh members to use the app, which is
available for Apple's iPhone and iPad, for BlackBerry devices and for devices
running the Android operating system. The United Fresh app enables users to
view a conference schedule of events customized to their market segment:
grower-Shipper, wholesaler-distributor, fresh-cut processor or retail-
"United members use their mobile devices to stay informed on the issues that
impact their businesses, and that's what the new United Fresh app is designed
to do," Mr. Gilmer said in the release. "As we move beyond the upcoming
Washington conference, the app will feature member alerts, news updates,
United Fresh events and programming bulletins as well as other new features
to help extend the value of United Fresh membership."
The application is free and available for download through the Android App
Market, Apple App Store and BlackBerry App World by visiting