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Promotion urges consumers to 'Stay In, Tune In, Dip In'

by Tad Thompson | August 26, 2010
Fresherized Foods Inc. announced a partnership with ABC Television for a rebate program on the purchase of certain DVD titles.

From now until Oct. 31, consumers who purchase Fresherized Food's "Wholly Guacamole" and one of the promotion's ABC TV on DVD titles are eligible to receive the $10 rebate.

Fresherized Foods, which is based in Fort Worth, TX, said in an Aug. 24 press release that "grocery produce aisles are destination points for today's health- conscious perimeter shoppers, but are rarely hunted for consumer promotions - until now."

The promotion, Stay In, Tune In, Dip In, focuses on a night in with fun, healthy food and top television entertainment from ABC TV on DVD, according to the press release

ABC TV on DVD titles offered in the rebate promotion are Cougar Town Season 1, Desperate Housewives Season 6, FlashForward: The Complete Series, Brothers & Sisters Season 4, Castle Season 2, Grey's Anatomy Season 6, Scrubs: The Final Season, LOST: The Final Season and Private Practice Season 3.

"Consumers are looking for value-added promotions in today's economy," Tracey Altman, vice president of marketing for "Wholly Guacamole," said in the press release. "By offering top ABC entertainment, easy-to-serve food and cash back, we hope to send a message to consumers that buying produce can also be exciting."