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J.P. Dulcich & Sons is celebrating its 50th anniversary this year with an increased merchandising program that should boost retail sales of its products.

This year, J.P. Dulcich & Sons has made it a priority to focus on creating a quality, seamless look and feel for all its table grape products, starting with its newly designed and illustrated "Pretty Lady" and “Harvest Hobgoblin” bags. Not only are these bags attractive, with their colorful, illustrated elements prominently featured, but they are functional for both retailers and consumers. With strategically placed holes for proper drainage, they act as a ready-to-use colander. And with their flat-bottom design, the bags sit upright for easy, space-saving refrigerator storage. Retailers will also appreciate this feature, as the bags readily sit up on their own without falling over, resulting in an attractive display.

In addition to the new bag design, signage danglers will be made available to the retailers to help promote fall sales.

And finally, newly designed, brightly colored Dulcich “Pretty Lady” bins are being shipped directly to its retail partners' distribution centers. Working in tandem, the new bags sit perfectly into the top of these free-standing bins and are color coordinated to make a striking display that’s sure to catch the customer’s attention. Plus, these long-lasting bins include a durable, plastic rolling bottom for easy mobility and cleaning, which means they can be used again and again to promote grape sales.

“It seems like it was just yesterday, but I’m exceedingly proud of the business my family and I have built over the last half-century,” Jakov Dulcich, who can still be found overseeing the daily operations, said in an Aug. 11 press release. “Delivering the finest table grapes in the world is a responsibility we have always taken to heart, and it’s our goal to continue this tradition of quality for the next 50 years.”