Chiquita Brands International launched its new blend of artisanal packaged
salads on a nationwide basis. The salads bring the taste of the four seasons
with ingredients cultivated by artisanal growers and picked throughout the
year for optimal freshness and taste.
"The new Fresh Express artisanal salad line is the most recent example of our
commitment to meeting consumer demand for a delicious and unique salad
eating experience," Brian Kocher, president of Chiquita North America, said in
an Aug. 10 press release announcing the release of the line. "Chiquita and
Fresh Express strive to be first in providing innovative, fresh products to
retail customers and consumers. Our new artisanal salads are not only first in
class here in the United States, but are delivered in our innovative Natursave
bag. Our award winning Natursave packaging technology not only keeps
artisanal salads fresh and ready, but does so while using 50 percent less
plastic than our 2009 Fresh Express Spring Mix bag."
According to a national Fresh Express survey of salad eaters, a majority of
those polled seek artisanal products such as small-batch roasted coffees,
farmstead cheeses and artisan breads. Fresh Express listened to consumer
input to create the artisanal salad line. A select group of artisanal growers
plant season-appropriate greens and herbs, of which selected items are
grown in small crops. Fresh Express artisanal salads feature some lesser-
known but delicious greens such as tatsoi and mizuna.
The first two blends will be Sierra Crisp Herb (mild taste and crunchiness of
Sierra Crisp lettuce with mild red baby butter lettuce and a changing seasonal
accent of herbs) and Wild Rocket Zest (robust, peppery Wild Rocket -- a wild
variety of arugula -- with equally complex dark-colored flavorful greens like
mustard and tatsoi for zesty flavors). As with all Fresh Express salads, these
new blends are thoroughly washed, contain no preservatives and are ready to
Fresh Express developed the breakthrough Natursave bag, which recently
won a 2010 Packaging Innovation award from the United Fresh Produce
Association as part of its long standing commitment to environmental
The new convenient packaged salad bag maintains product quality and shelf
life of similar Fresh Express blends, while using 50 percent less plastic than
the 2009 Fresh Express Spring Mix bag.