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The Red River Valley of North Dakota and Minnesota is famous for its red potatoes, but this past year, the area was seeing pink.

Red River Valley fresh potato growers and shippers raised over $80,000 for the National Breast Cancer Foundation this past season. Every bag of potatoes that was sold with a special pink ribbon Kwik Lok tag raised money for the organization.

Ted Kreis of the East Grand Forks, MN-based Northern Plains Potato Growers Association and Randy Boushey, who operates A&L Potato, also in East Grand Forks, recently made a trip to the National Breast Cancer Foundation's headquarters in Frisco, TX, to deliver the donation to the organization.

Janelle Hail, the founder and chief executive officer of the National Breast Cancer Foundation, said in a July 28 press release, "As a result of the Red River Valley’s support, the National Breast Cancer Foundation is able to fulfill its mission to save lives through early detection and to provide mammograms for those in need. The promotion was a huge success, and we are honored by the effort and dedication put forth by each and every potato grower."

Mr. Boushey said in the release, “Just about everybody personally knows of a person or family that has been affected by breast cancer, so we feel very good about raising money to fight this disease.”

Ten Red River Valley shippers (A&L Potato, Associated Potato Growers, Folson Farms, JG Hall & Sons, NoKota Packer, Northern Valley Growers, OC Schulz & Sons, Peatland Reds, Ryan Potato Co. and Tri-Campbell Farms) voluntarily participated in the promotion, which was administered by the Northern Plains Potato Growers Association.