QPMA to spotlight the distribution chain at annual convention
by Joel Gebet | August 04, 2010
The Quebec Produce Marketing Association will spotlight the various links
involved in the produce distribution chain Aug. 19-21 at its 63rd annual
convention at the Fairmount Queen Elizabeth Hotel in Montreal.
Sophie Perreault, executive director of the association, told The Produce News
that the convention's theme, "From the Earth to the Table," came about in
part because its outgoing president, Stephan Dolbec, is a grower, and its
convention chairman, Pascal Primiano, works for Quebec retailer Metro Inc.
However, Ms. Perreault said that the convention’s theme is not just about
growers and retailers, and she wanted every one of its members, who are
involved in 11 business sectors in the produce supply chain, to feel included.
“We chose this theme because everyone has to work closely so the consumer
ends up with a good product,” she said. “That is what the theme is about —
working together to deliver a product from earth to the table.”
She continued, “We too often forget that produce comes from the earth and
that there is a [grower] out there that takes care of these products, nourishes
them and has the knowledge to make them grow. They have to know
everything from technology, business, marketing for their products — they
work hard, especially with the short season they have. It’s amazing what they
accomplish, and it was important for Stephan to highlight this.”
In addition to taking advantage of numerous networking and educational
opportunities, convention attendees will be able to partake in the many
historical, cultural and outdoor activities that the cosmopolitan city has to
The convention will kick off 9 p.m. Thursday, Aug. 19, with the Presidents’
Reception at Le Bistro VU in the city’s historic district of Old Montreal.
“We chose a really nice little bistro that has a terrace in Old Montreal that has
a stunning view of a nearby marina,” she said. “It will have a good ambiance
for people who haven’t seen each other in a while. It’s really going to be like
you’re going out in Montreal.”
The association normally has two or three optional activities on Friday
morning, but this year, attendees will have four choices: a stroll through the
Montreal Botanical Garden; a visit to the Montreal Biodome; a white water
rafting trip on the St. Lawrence River’s Lachine Rapids; or a round of golf at
Club de Golf La Prairie.
On Friday evening, attendees will be able to go on a “getaway adventure
through the delights and attractions of Polynesia” at the Bora Bora Beach Party,
Ms. Perreault said.
Saturday’s events begin at 8:30 a.m. with the QPMA’s annual general meeting,
which will be followed by a conference presented by Carol Allain, who will
speak about “The Clash of Generations.”
Mr. Allain will present a humorous talk that takes a comparative look at
different generations as a way of spotlighting the differences that arise
between them and ways they might be able to adapt to each other.
The annual industry brunch will follow the workshops and will relive the
highlights of the industry from 2009-10 and will welcome the association’s
nearly 50 new members.
The “I Love” contest, which is now in its fifth year, congratulates the QPMA
members who have best utilized the association’s popular “I Love 5 to 10 a
Day” promotional campaign logo and theme in their businesses. The winner
will be announced at the brunch by the campaign’s spokesperson, Julie
Ms. DesGroseilliers will also test attendees’ knowledge of the produce
Richard Beliveau, a prominent and internationally renowned figure in the field
of cancer treatment and research, will close the brunch with a talk about good
health through diet and preventive medicine.
Marcel Lapointe, executive vice president and chief operating officer of Metro
Inc., will be toasted at Saturday night’s closing banquet, where he will receive
the QPMA’s Pillar of the Industry award for 2010.
Following the banquet, attendees can visit the president’s suite where they
can meet and congratulate outgoing President Stephan Dolbec and the
QPMA’s new president for 2010-11, George Pitsikoulis, president of
Canadawide Fruit Distributors Inc.