Green Giant and the Facebook game FarmVille are offering on-line game
players and their families another incentive to eat fresh vegetables.
FarmVille recently passed its first anniversary as the No. 1 gaming application
on Facebook. Nearly 65 million people worldwide play the game, with 20
million playing daily. In a new promotion, selected "Green Giant Fresh" brand
products contain a packaging sticker that includes a code redeemable on-line
at TheGiant.com for five free Farm Cash dollars, one of the official FarmVille
currencies that players use to manage virtual farms on Facebook.
Company President Jamie Strachan said that Green Giant Fresh welcomes the
opportunity to introduce gaming fans of all ages to the historic produce
company's products and values. “The sense of accomplishment we feel when
we harvest a Green Giant Fresh field, the importance of community and the
stewardship of our land are values that Green Giant has represented for more
than 100 years,” Mr. Strachan said in a July 14 press release. “By rewarding
FarmVille Farm Cash, we can share our real-life farming experience and
become a supportive part of their FarmVille on-line community.”
Launched in Target’s Fresh Grocery and SuperTarget stores before Memorial
Day, by the Fourth of July weekend, the promotion had expanded to more
than 4,000 grocery stores nationwide.
An store locator at GreenGiantFresh.com facilitates finding participating
Farm Cash stickers appear on 25 different “Green Giant Fresh” produce items
sold to over 15 million Green Giant Fresh customers through the month of
July. In the first month-and-a-half pilot for the promotion, over $100,000 in
virtual Farm Cash was redeemed by customers using their Green Giant Fresh