your-news image
Green Giant and the Facebook game FarmVille are offering on-line game players and their families another incentive to eat fresh vegetables.

FarmVille recently passed its first anniversary as the No. 1 gaming application on Facebook. Nearly 65 million people worldwide play the game, with 20 million playing daily. In a new promotion, selected "Green Giant Fresh" brand products contain a packaging sticker that includes a code redeemable on-line at TheGiant.com for five free Farm Cash dollars, one of the official FarmVille currencies that players use to manage virtual farms on Facebook.

Company President Jamie Strachan said that Green Giant Fresh welcomes the opportunity to introduce gaming fans of all ages to the historic produce company's products and values. “The sense of accomplishment we feel when we harvest a Green Giant Fresh field, the importance of community and the stewardship of our land are values that Green Giant has represented for more than 100 years,” Mr. Strachan said in a July 14 press release. “By rewarding customers with

FarmVille Farm Cash, we can share our real-life farming experience and become a supportive part of their FarmVille on-line community.” Launched in Target’s Fresh Grocery and SuperTarget stores before Memorial Day, by the Fourth of July weekend, the promotion had expanded to more than 4,000 grocery stores nationwide.

An store locator at GreenGiantFresh.com facilitates finding participating grocers.

Farm Cash stickers appear on 25 different “Green Giant Fresh” produce items sold to over 15 million Green Giant Fresh customers through the month of July. In the first month-and-a-half pilot for the promotion, over $100,000 in virtual Farm Cash was redeemed by customers using their Green Giant Fresh FarmVille codes.