West Pak Avocado Inc. in Temecula, CA, has exhibited at the Produce
Marketing Association's foodservice expo in Monterey, CA, "for several years
already" and will be there again this year, according to Doug Meyer, vice
president of sales and marketing.
“This year we will have a new booth design that we will be rolling out” with
updated graphics and new display units to showcase the company’s fruit. The
messaging for the exhibit is built around “our customized preconditioning
program,” Mr. Meyer said.
West Pak’s customized preconditioning program “really benefits foodservice
customers because we can tailor the preconditioning program to their exact
requirements,” he said. “We are now able to offer post-ripening pressure
testing and sorting of our avocados. After we ripen the avocados in our high-
pressure rooms, we can test the fruit for pressure and sort those by pre-
determined pressure ratings which are basically customer specifications,” then
“pack the product to spec for our customers.”
Because of that program, the company has “the ability to not just send
[foodservice customers] a box of preconditioned avocados but send them a
box of preconditioned avocados within a specific range of pressures which
they would require,” he said. “It is basically taking it to the next level of
service in preconditioning.”
The post-ripening pressure testing and sorting technology “is new to West
Pak,” Mr. Meyer said. “So not only are we coming [to the PMA foodservice
show] with a new look and feel to our booth and our display, but we are also
able to engage in discussions with trade show attendees about the added
level of value-added service that we can [now] provide to their
Foodservice is “very important to us,” he stated. “It is an important segment
of our business.”
In addition to the customized preconditioning and sorting program, the
company offers foodservice customers “the required packs that foodservice
uses in their operations,” he said.
West Pak is a year-round supplier of avocados with production from
California, Mexico and Chile.