Sunlight is debuting new promotional materials for retailers
by Rand Green | July 26, 2010
Sunlight International Sales Inc. in McFarland, CA, is introducing some new
promotional materials for retailers this year, according to Nick Dulcich, a
partner in Jacov P. Dulcich & Sons and president of Sunlight, which is the
marketing arm of Dulcich & Sons.
The new promo materials are part of an intensified multi-faceted promotional
effort by Sunlight. "Number one, we visited almost all of our clientele that we
work with and potential new clientele," Mr. Dulcich said July 13. In the
process, “I got a lot of feedback from a lot of them, and I decided to do a lot
of promotional items.” Among the new promotional items are shelf danglers,
display bins and a new “high-graphic clear plastic bag” with a stand-up
The new bag will be offered in two versions.
One will feature the company's “Pretty Lady” brand and logo. The other,
designed specifically for Halloween promotions, carries the “Harvest
The danglers, similarly, are available in both looks.
The company started harvesting San Joaquin Valley grapes July 12 this year,
“starting with Flames out of the Maricopa area,” Mr. Dulcich said. That is later
than normal, but “we’ve got great sugar and color on them.”
Then “we start picking Summer Royals from the Maricopa area, then Crimson
and Red Globe,” he said. That is just about one month ahead of the same
varieties in Dulcich’s vineyards in the McFarland and Delano area where
Flames will start in early August.
Other red seedless varieties from Sunlight are Majestic, available from August
through September, Magenta Red, available from August through November,
and Scarlet Royal, available from September through November. The company
will have Crimson seedless from September through December and Red
Globe, a seeded red variety, from August through December.
In the greens, Sunlight will have Thompsons from August through November,
Princess from September through October, and Autumn King and Luisco from
October through December. In addition to those seedless varieties, Sunlight
offers the seeded Calmeria from September through December.
The company has three varieties of black seedless grapes. Summer Royal and
the Unknown variety will run from July through September, and Autumn Royal
will go from September through December.
In Autumn Kings, “we have double the amount from last year,” with more
growth to come, Mr. Dulcich said. By 2011, “we’ll probably have well over half
a million [boxes] of those.” Scarlet Royal is up by around 30 percent for the
company. Other varieties are pretty much “status quo” from last year.