The Oppenheimer Group in Vancouver, BC, has appointed Nolan Quinn to
lead its emerging berry category in the new role of berry category director.
Mr. Quinn, whose career at Oppenheimer spans a decade-and-a-half, now
oversees all aspects of the company's berry business -- from global sourcing
to exporting to marketing. Oppenheimer's category consists of berries grown
in the United States, Canada, Chile, Argentina and Mexico, including Ocean
Spray fresh cranberries and blueberries.
"Nolan has played an instrumental role in strategically developing our berry
business over the last several years," Josh Leichter, Oppenheimer's vice
president of East Coast sales, said in a July 13 press release. "Berries are an
exciting category with significant potential for Oppenheimer and for our
growers and customers. Nolan's expertise will enable us to dedicate even
greater efforts to this key area."
Mr. Quinn was promoted from the role of berry category manager to his new
position in mid-June. It is the latest in a series of roles he had held since
joining Oppenheimer as a marketing assistant in 1995. His experience
includes quality control, brand management and sales. His direct
responsibility for Oppenheimer's berry marketing initiatives began when he
became the company's point person for the fast-paced Ocean Spray
cranberry deal in 2005. Oppenheimer is the exclusive marketer of Ocean
Spray fresh cranberries worldwide and blueberries in North America.
Mr. Quinn's primary areas of focus will be on building Ocean Spray cranberry
distribution not only in North America but via increased European exports,
and developing year-round availability for Ocean Spray blueberries.
Oppenheimer recently began marketing blackberries from Mexico, a product
that Mr. Quinn believes has considerable growth opportunity as well.