Generations of New Jersey family farmers have been growing peaches dating
back to the 1600s, and with more recent support from the Jersey Fresh
promotional program for the past quarter-century, the New Jersey peach is
proud to be the original locally grown peach.
Through experience, newer varieties, progressive marketing, innovative
packaging and high standards for food safety and traceability, New Jersey
peach growers have always offered the finest peaches available anywhere.
Following on that proud heritage for 2010, the weather for the past 12
months has now set up New Jersey with a nearly perfect crop of peaches.
This year's crop got its great start from last year's weather. The moisture
combined with warm temperatures last summer initiated very healthy tree
growth, which set the foundation for a full crop of buds this year. The winter
followed with continued ideal peach-growing conditions. During the winter,
the trees enjoyed more than enough chill hours to get a good rest. As a
bonus, no bitter-cold temperatures were experienced, so the buds had no
problems getting all the way into spring and summer with zero frost damage.
There will be a full steady crop with excellent color in all varieties. In the
spring, the weather continued to be good with periodic rain that was easily
complemented by some irrigation as needed. The full bud set combined with
near-perfect weather has once again reinforced the proven benefits of
aggressive bloom thinning. Working with bigger crews than usual, and getting
an earlier start than usual, coming into the season New Jersey peach growers
seized the perfect opportunity to get just the right balance of blooms for this
Thanks to the excellent weather, the whole New Jersey peach crop is expected
to be between seven to 10 days early. The first early-variety New Jersey
peaches were harvested June 24. Instead of the normal mid-July start,
commercial volumes this year can be expected to begin in early July. Peak
volumes are expected to be available from about July 10 through around Sept.
10, with a steady supply throughout. Sentry, one of New Jersey's earlier
commercial varieties, is looking great. That will be followed by Red Havens
and similar varieties.
In late July, the John Boy variety is expected to start. Toward the end of July,
the Bounty variety will arrive to bring the crop into early August before the
handoff in mid-August to the Crest Haven variety. Mid- to late August should
see the Jersey Queen, followed by the Encore and Laurel varieties, which
should start in the later part of August and go until about Sept. 12-15. Most
packing should be completed by around Sept. 20.
White peaches will also be available in steady supply from New Jersey.
Starting with the White Lady variety in mid-July, it will be followed by the
Klondike, Sugar Giant, Lady Nancy and Snow Giant varieties. With expanded
production, New Jersey white peaches will be available throughout the season.
A full crop of full-color nectarines should also start shipping in mid-July,
with a steady supply through late August.
The standard pack for New Jersey peaches continues to be the half-bushel
box volume-fill pack, averaging 25 pounds depending on fruit size. But New
Jersey's peach growers can offer a full range of packing choices to meet any
retailer request or market need. Tray packs are available for ready-to-eat
peaches and standard larger fruit, which are both expected to move well this
year. Special gift box packs will also be available.
Some packers will be offering three- and four-pound clear clamshell packs.
One of the larger shippers of New Jersey peaches is again offering its value-
added paper totes with nine paper totes to a box featuring three to four
pounds (about seven or eight peaches) in each tote. Thirty-pound returnable
plastic containers are also available to meet the needs of even the largest
For the past 56 years, the New Jersey Peach Promotion Council has worked to
promote the state's peach crop. In support of the 2010 season, the council
will continue its print advertising and on-line marketing through a newly
expanded web site and other Internet resources such as YouTube.
The council will continue its extensive industry outreach programs with buyer
tours, retailer visits, in-store promotion and sampling events -- even
scheduled in-store appearances by the New Jersey peach queen. The council
has available the 2010 New Jersey Peach Buyers Guide listing all of the
growers and shippers of New Jersey peaches.
Peach point-of-sale advertising is available from the New Jersey Department
of Agriculture. "Jersey Fresh" peach price cards, consumer peach storage and
nutritional information take-one packs and a large, brightly colored two-
foot-by-three-foot "Born to be Keen, Jersey Fresh Peaches" poster are all
For more information about peach promotion activities, contact Jerry Frecon
at the Gloucester County Extension Office at 856/307-6450.
For a copy of the 2010 New Jersey Peach Buyers Guide, peach price cards,
peach take-ones or peach posters, contact the New Jersey Department of
Agriculture by phone at 609/292-8856 or via e-mail at
(Logan Brown is economic development representative at the New Jersey
Department of Agriculture.)