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Rawl unveils new corporate identity

by | July 01, 2010
PELION, SC -- Effective July 1, Walter P. Rawl & Sons is moving forward with a new corporate look highlighted by its updated 'WP Rawl' logo.

For three generations, dating back to 1925, the Walter P. Rawl family has expanded from a local greens grower to a vertically integrated grower, shipper, packer, and processor of fresh greens and vegetables throughout the Eastern region of the United States.

"Our new image signifies our continued organizational growth, while staying true to our farming roots," Ashley Rawl, the company’s director of sales and marketing, said in a July 2 press release. "We have always used the Rawl name as our brand, and we know that it has recognition in the industry. We believe that the visual emphasis on the Rawl family name will help bring even greater focus to our continually expanding line of products."

The new logo focuses on a field and the rising sun as a reflection of the organizations tagline, 'Our business is growing.' This tagline aligns with the company’s continued focus on vertical integration.

"The beauty of a multi-generation business is the ability to merge new and existing ideas,” Mr. Rawl concluded in the release. “It's exciting to be a part of something with firm ties to its history but with a progressive eye to the future."