view current print edition




Fruit Patch announces new specialty citrus and pomegranate programs

by | July 01, 2010
DINUBA, CA -- Fruit Patch Inc. announced July 1 that it will install a state-of- the-art pomegranate and specialty citrus line for the 2010-11 season.

"Fruit Patch is making a substantial investment in order to build our presence in the fast-growing pomegranate and specialty citrus markets," Scott Wallace, president and chief executive officer of Fruit Patch, said in a July 1 statement. "Our core strength in packing is our ability to handle sensitive fruit such as white nectarines and peaches. Additionally, we have contracted with Reed Engineering, Kingsburg, which has extensive experience designing and fabricating specialty citrus lines, to design and build our new line. We believe the combination of Fruit Patch's experience in packing sensitive fruit and Reed Engineering's experience in specialty citrus ensures our operational success."

"The sales team has been presenting the pomegranate program during our marketing trips and will begin booking orders soon," Sheri Mierau, vice president of sales and marketing, added in the statement. "We will make special marketing trips this fall to kick off the specialty citrus program."

Pomegranates will start around Sept. 13 and continue through the end of the year. Specialty citrus will start Oct. 18 and run through spring 2011. Fruit Patch will offer clementines, Cara Caras, Satsumas and Blood oranges.

"With strong stone fruit, grape, Asian pear, persimmon and kiwi programs already in place, Fruit Patch is poised to become a year-round supplier to its loyal customer base," concluded Mr. Wallace.