Sun World promoting local produce with building signage
by | June 30, 2010
Sun World International recently put the finishing touches on a building
refresh project that it said will both capture the eye of road travelers on
Highway 99 and promote the variety of produce items grown in Kern County,
where the firm's Bakersfield, CA, headquarters are located.
Sun World has turned the east-facing wall of its production facility on Driver
Road into what is likely one of the larger ad campaigns in the county. The
company has installed nine extra-large banners featuring the "Sun World"
logo and appetizing images of grapes, citrus, peppers and plums. The canvas
containing the banners is most visible to travelers driving south toward
Bakersfield and spans approximately 521 feet.
"There's a great view of our facility from Highway 99, so we've turned the
space into a tool to educate people about the fresh products that Sun World
grows - and to hopefully give local residents some pride in the fact that our
county produces some of the healthiest, freshest produce enjoyed worldwide,"
Sun World Chief Executive Officer Al Vangelos said in a June 28 press release.