On June 18, Fort Pierce, FL-based DNE World Fruit Sales' first 2010 shipment
of Australian citrus arrived at the port of Long Beach, CA, carrying some
A heat wave after the Australian trees blossomed caused a bloom drop, and
subsequent heavy rains resulted in huge, sweet fruit and a "surprisingly
pretty strong crop," Stu Monaghan, national sales manager for DNE, told The
Produce News June 28.
Last year's Australian citrus was sweet and plentiful, but the fruit was small.
This year's fruit is so large -- Navels and tangerines are running "one to two
sizes larger" than usual, Mr. Monaghan said -- that DNE has had to change
some packaging plans.
DNE had hoped to introduce Australian clementines to the U.S. market this
year -- 15,000 cases in a window that is open before the Chilean crop comes
in -- but the fruit is simply too large to package in two-to-three pound
"The fruit is really good, but the problem is consumers prefer two-to-three
pound bags" for clementines, Mr. Monaghan explained. Clementines remain
part of DNE's future plans for Australian citrus.
The initial shipment of Fallglo tangerines (24,000 cases, up from 20,000 last
year) are "down to the end," but there are plenty of Navels already in the U.S.
with other ships carrying more -- along with Daisy tangerines -- due July 2,
Mr. Monaghan said.
Last year, DNE imported 1.8 million cartons of Australian Navels; mainly due
to the larger fruit size, that number will be 1.2 million this year. The fruit
grew so large so fast that DNE was able to push its Australian citrus schedule
forward by two weeks this year.
"The fruit is solid, it's good color, it eats great," Mr. Monaghan said. Brix
levels, which were high last year, are even higher this season. Even better,
acid levels are high, resulting in a sweet, tangy orange that tastes "just like a
He said that Australian citrus should maintain its size and volume through
August, but production of later-maturing varieties is expected to be light.
Mr. Monaghan said that DNE has plenty of leeway to work with retailers
promoting Australian citrus this summer, with display contests, demos and ad
support all part of the program.