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Sundia Corp. announced that Mark Sherburne, a veteran of the value-added produce industry, has joined the Oakland, CA-based company as vice president of sales, a new position.

Mr. Sherburne will have responsibility for Sundia Corp.'s distribution channels and strategies worldwide.

"Sundia has been growing so quickly that we now need someone of Mark's caliber to guide us through the company's next stages of growth," Dan Hoskins, general manager and chief operating officer of Sundia, said in a press release.

Mr. Hoskins noted that Mr. Sherburne, having held positions of increasing responsibility in U.S.-based food companies such as Ocean Spray, Nestle USA, Pom Wonderful, Vitasoy and Ken's Foods, has the unique blend of startup and Fortune 500 company experience.

"It's a perfect match," he said.

Mr. Sherburne cited the company's reputation for innovation and the talented team of people he has joined for his excitement about his new role.

"That the company so quickly built a reputation for being innovative in product development while leading the industry in quality and value is impressive," he said in the press release. "There's no doubt in my mind that I've joined a winning company, and I look forward to continuing and accelerating its explosive growth."

Mr. Sherburne earned a bachelor's degree from Providence College and an MBA from Rivier College.

Founded in 2005, Sundia Corp. markets fresh watermelon, watermelon concentrate, the "True Fruit T" line of ready-to-eat fruit and other fresh produce in grocery stores nationwide.