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Refined logo boosts New Jersey food marketers

by | June 28, 2010
TRENTON, NJ -- New Jersey Secretary of Agriculture Douglas H. Fisher announced at the end of June that the "Jersey Fresh" logo with the additional wording "Made with" is now available to companies that make food items using New Jersey's agricultural products.

"Jersey Fresh” is an “immediately recognizable 26-year-old brand, which has become synonymous with fresh, nutritious and locally grown," Secretary Fisher said in a June 29 press release. "Foodstuff identified with the 'Made with 'Jersey Fresh logo will benefit from the same brand identity, letting consumers know that the products are made using only the freshest, best- tasting, nutritious local ingredients."

New Jersey's produce season runs from May to November. Incorporating New Jersey fresh products into processed foods extends the season to 12 months. It also expands distribution well beyond the region.

For food processors to utilize the “Made with” wording of the "Jersey Fresh" logo, they must first become licensed to use the “Jersey Fresh” logo. Then, they must use products that are inspected through the Jersey Fresh Quality Grading Program. Those products must adhere to specific criteria for grading and quality.

For dairy products to be able to use the "Made with Jersey Fresh Milk" logo, the item must be made with raw milk obtained from New Jersey dairy farms, licensed under the Jersey Fresh Quality Grading Program, and must comply with all Jersey Fresh standards for milk.

Secretary Fisher attended the Summer Fancy Food Show in New York City on Sunday, June 27, to visit the Jersey Fresh booth and promote the new opportunity to food processors. The show, presented by the National Association of Specialty Food Trade, is attended by as many as 24,000 people, according to the press release.

At the show, Mr. Fisher unveiled a poster highlighting the products that already bear the “Made with” wording of the "Jersey Fresh" logo, including tomato sauces, canned tomatoes, frozen vegetables, frozen breaded eggplant, various types of mozzarella, colby and cheddars, cheesecake and salsa.

The “Made with” addition to the "Jersey Fresh" logo is supported by Rutgers Food Innovation Center in Bridgeton, NJ, which assists small and start-up food processors with manufacturing and marketing their products.

"I encourage food processors to take advantage of this fabulous opportunity to capitalize on New Jersey's high-quality farm products in the production of their food items," Mr. Fisher said in the release. "Consumers seek out in the marketplace the ‘Made with' [addition to the] 'Jersey Fresh' logo as a mark of quality and distinction."