CASTROVILLE, CA -- Ocean Mist Farms is leveraging the location of its
ranches along the Highway 1 corridor in Northern California to generate
consumer awareness for the company by installing four, 12-foot-high color
signs to face both northbound and southbound traffic.
The four signs, installed the beginning of June, feature a color picture of Hugo
Tottino, one of the company's grower-owners.
"The timing is ideal as the 2010 U.S. Open Championship will visit the
Monterey Peninsula the week of June 14-20," Kori Tuggle, marketing manager
of the company, said in a June 11 press release."Thousands of people drive
the highway every day. The signs are a low-cost way to generate awareness
about where artichokes grow and our land base along the coast, with
residents as well as visitors to the Monterey Bay."
Attendance over the eight days of the 2010 U.S. Open Championship
tournament, including practice rounds, is expected to top 200,000. However,
the signs will stay up permanently, noted the company.