California Giant and Wimbledon heading to Rockefeller Center
by | June 15, 2010
WATSONVILLE, CA -- California Giant Berry Farms is heading to New York City
to join other partners in bringing the complete Wimbledon experience to
Throughout the week of June 21, partners in the promotion will give fans a
taste of all the tournament has to offer, including the famous tradition of
enjoying fresh strawberries and cream.
A similar program launched last year and was so successful that the partners
are back for another round. The New York events will kick off Monday, June
21, with former world No. 1 ranked players Jim Courier and Jennifer Capriati
enjoying fresh California Giant strawberries on a grass tennis court specially
developed for the event. Complementary activities planned for the week
include live daily Wimbledon broadcasts on a jumbo screen with viewing
bleachers, public grass court play and carts serving the traditional English-
style strawberries and cream -- compliments of California Giant.
California Giant is providing 75,000 strawberries for the public to enjoy at
strawberries-and-cream carts in the outdoor viewing area. The company will
also provide healthy eating advice to children from the City Parks Foundation
at tennis clinics, some with Mr. Courier helping young players.
"The opportunity to participate in these exciting activities in New York City
really helps to reinforce our messaging at California Giant about the
importance of combining diet and exercise as part of a healthy lifestyle," Bill
Moncovich, president and chief executive officer for California Giant Berry
Farms, said in a June 16 press release. "As a grower-shipper of fresh berries,
we are proud to contribute to the health of American consumers by providing
abundant, healthy and delicious products."