Peri & Sons takes fresh approach to spring onion harvest
by Kathleen Thomas Gaspar | June 07, 2010
Peri & Sons Farms, based in Yerington, NV, has added a fun twist to this year's
spring onion harvest with the OnionXpress incentive program and contest for its
Among the incentives is an all-expense-paid trip to tour Peri & Sons Farms in
Nevada during the fall harvest.
According to Teri Gibson, Peri's marketing and customer relations manager, the
promotion was designed as a "great way to remind our customers that there is
nothing better than fresh, spring onions that have been hand-harvested, hand-
sorted and then packed and shipped directly from the farm. Newly harvested
onions taste great and stay fresh longer, maximizing profitability."
Ms. Gibson said that the incentive program kicked off with special promo kits
sent to buyers.
"We sent our customers fun T-shirts bearing our OnionXpress promotion logo
packaged with an announcement about the event, and they have been well
received," she said.
Peri & Sons will follow up periodically with e-mails through August, and based
on their orders, customers who participate in the OnionXpress promotion will
earn a share of $8,500 worth of incentives, including a fall harvest tour of the
With family-owned facilities in both Nevada and California, Peri & Sons Farms is
able to ship premium white, yellow, red, sweet and organic onions direct from
the farm year round.
The vertically integrated grower-packer-shipper can deliver fresh produce
nationwide, and Ms. Gibson said that the new promotion highlights that
Alex Berry, general manager of packingshed operations, said, "Activity at our
Firebaugh [CA] packing facility has been ramping up since January in anticipation
of a strong spring-summer harvest season. We are well staffed, and the crops
are looking good, so we expect to be running at full speed soon."
"This will be the third season of operation for Peri & Sons Farms' Firebaugh
facility, which utilizes some of the most technologically advanced equipment and
processes and also operates under the strictest food-safety guidelines in the
industry," Ms. Gibson added.
Jeff Pope, operations manager, said that he is optimistic about the 2010 season,
noting, "As expected, our first season in 2008 was a good learning experience,
but we came back strong in year two, fine-tuning all operational systems and
adjusting staff. This year, we've increased our acreage, and we have a great team
in place. We were able to hit the ground running, and we'll keep that momentum
through the summer."
Retail Sales Manager Jessica Peri described the sales team as "fired-up and ready
for what is expected to be a busy season."
Ms. Peri, who has been monitoring onion production nationally and around the
world, noted, "Onion production in many parts of the world was down during the
last half of 2009, so demand is running high right off the bat this year."
Ms. Peri added, "Although some onion-producing areas such as Texas and
Mexico were affected by wet weather early this year, we've been very fortunate
that the weather conditions in Firebaugh where our farms are located have been
stable, and the crops are doing well."
In addition to being "the freshest onions available," all Peri & Sons Farms onions
are 100 percent pesticide-free and fully traceable.
Ms. Peri said that she is glad to see so many reports indicating that consumers
want to know how and where their produce is being grown.
"For years now, we have been fully committed to providing fresh, clean, safe and
traceable produce, and our new OnionXpress spring-summer harvest promotion
will be a great opportunity to showcase these strengths," Ms. Peri said. "We also
hope this promotion will spark buyers to take a fresh look at Peri & Sons Farms