Giumarra Wenatchee debuts new apple variety, adds new hire
by | May 26, 2010
Giumarra Wenatchee introduced a new apple variety, Divine, to its lineup of
New Zealand pipfruit. Divine is a disease-resistant Golden Delicious-Grive
Rouge cross breed grown by Heartland Fruit NZ Ltd.
The variety was developed in Delbard Nurseries in France and has a crisp,
juicy texture and sweet, strong flavor. It is full red in appearance and medium
to large in size.
This is the first production from the Southern Hemisphere and the first time
the variety will be available commercially in North America. Over time, Divine
will also be available as an organic apple.
"Divine is one of a new range of disease-resistant apple varieties coming out
of New Zealand," Tom Richardson, division manager of Giumarra Wenatchee,
said in a May 26 press release. “These varieties are the next step in highly
sustainable apple production. We have sent samples to customers and have
received an extremely positive response. Everyone loves this apple.”
Heartland Fruit NZ Ltd. is owned by four New Zealand-based apple and pear
growers that have a strong history of developing new varieties and orchard
innovation. Giumarra and Heartland Fruit work closely together to introduce
and promote these innovations to the U.S. market.
Giumarra Wenatchee also announced the addition of Brian Traum to its sales
team. He comes to Giumarra with experience in the food and beverage
industry, most recently as director of sales and marketing for Saint Laurent
Estate Winery in Wenatchee, WA.
He graduated from California State University-Fullerton with a bachelor's
degree in business administration and marketing.
“We have seen steady growth in our business, and the addition of Mr. Traum
will allow us to continue servicing our customers,” Mr. Richardson added in
the press release.