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Giumarra Wenatchee debuts new apple variety, adds new hire

by | May 26, 2010
Giumarra Wenatchee introduced a new apple variety, Divine, to its lineup of New Zealand pipfruit. Divine is a disease-resistant Golden Delicious-Grive Rouge cross breed grown by Heartland Fruit NZ Ltd.

The variety was developed in Delbard Nurseries in France and has a crisp, juicy texture and sweet, strong flavor. It is full red in appearance and medium to large in size.

This is the first production from the Southern Hemisphere and the first time the variety will be available commercially in North America. Over time, Divine will also be available as an organic apple.

"Divine is one of a new range of disease-resistant apple varieties coming out of New Zealand," Tom Richardson, division manager of Giumarra Wenatchee, said in a May 26 press release. “These varieties are the next step in highly sustainable apple production. We have sent samples to customers and have received an extremely positive response. Everyone loves this apple.”

Heartland Fruit NZ Ltd. is owned by four New Zealand-based apple and pear growers that have a strong history of developing new varieties and orchard innovation. Giumarra and Heartland Fruit work closely together to introduce and promote these innovations to the U.S. market.

Giumarra Wenatchee also announced the addition of Brian Traum to its sales team. He comes to Giumarra with experience in the food and beverage industry, most recently as director of sales and marketing for Saint Laurent Estate Winery in Wenatchee, WA.

He graduated from California State University-Fullerton with a bachelor's degree in business administration and marketing.

“We have seen steady growth in our business, and the addition of Mr. Traum will allow us to continue servicing our customers,” Mr. Richardson added in the press release.