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Pandol Bros. Inc., a grower-shipper of premium table grapes based in Delano, CA, hired Scott Reade to the newly created position of vice president of sales and marketing.

In his new position, Mr. Reade is responsible for all aspects of the sales and marketing functions, including growing the company's client base through distribution channel diversification as well as customer segment diversification.

"Scott brings years of experience and a proven track record of success in the sales and marketing area within the produce industry," David Dever, president and chief executive officer of Pandol Bros., said in a May 17 press release. "His comprehensive knowledge of grower, packer and shipper operations will help us in meeting our initiatives."

Mr. Reade earned a bachelor's degree in business management from Cornell University in Ithaca, NY. Prior to accepting this position, he served as director of national accounts for WM. Bolthouse Farms Inc. in Bakersfield, CA. While at Bolthouse, he held several sales management positions responsible for retail, foodservice, frozen and international sectors.

Prior to Bolthouse, Mr. Reade was director of West Coast operations for IFCO in Oxnard, CA, and was responsible for developing reusable container systems between grocery retailers and produce shippers.

Mr. Reade will begin his new position June 1 and will be located in the Pandol corporate headquarters in Delano, CA.