WASHINGTON -- In a move that will provide a new asset for its members
involved in the global fresh convenience industry that encompasses fresh-cut
fruits and vegetables, as well as innovative commodity packaging, the United
Fresh Produce Association has announced a partnership with Market
Intelligence's Fresh Convenience magazine to present the Fresh Convenience
Congress, a new educational program for the fresh-cut and value-added
commodity sector June 22-24 at London's Hilton Tower Bridge hotel.
The Fresh Convenience Congress will explore opportunities to capitalize on
the growing fresh-cut and convenience market and examine innovations that
maximize profitability. Session topics include new opportunities for the
foodservice industry; expanding the retail convenience market; technological
innovations in packaging and machinery; new trends in extended shelf-life
packaging and point-of-sale materials; and seed varietal development. There
will also be discussions throughout on new opportunities to help grow sales.
The event will also provide a series of tours within U.K. retail supermarkets,
hotel foodservice operations and wholesale produce markets.
"We're delighted to join in bringing a major conference back to Europe for the
fresh-cut, convenience sector," United Fresh President and Chief Executive
Officer Tom Stenzel said in a May 18 press release. "Companies benefit
greatly from participating in Freshconex in Berlin and United's annual
conventions and Washington conferences, and they now have an additional
venue to address issues shaping the future of the overall convenience
London will host the inaugural Fresh Convenience Congress, and every year
thereafter the congress will return in June or July to a different location in
Europe where fresh produce convenience products show excellent potential
The Fresh Convenience Congress is jointly organized by United Fresh and
Fresh Convenience magazine. Additionally, the congress is supported by the
annual Freshconex, organized each February by Messe Berlin GmbH in
cooperation with Market Intelligence.
"The Fresh Convenience Congress offers the sector a great opportunity to
focus on some of the key trends for fresh produce convenience products in
Europe," Jeff Oberman, United's vice president of membership, said in the
release. "With the changes happening at the retail and foodservice level, it is
extremely important to develop a forum at which the European fresh produce
convenience sector at large can discuss in detail the issues that really matter
to its future development."
United Fresh member companies will receive a 10 percent discount on
congress registration fees. For more information on the event, visit
www.freshconveniencecongress.com or contact United's Jeff Oberman or
Miriam Miller at 202/303-3400.