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Galati Market Fresh gives Toronto shoppers a 'little of everything'

by Joel Gebet | May 13, 2010
NORTH YORK, ON -- Upon entering Galati Market Fresh's Leslie store, located here about 10 minutes north of downtown Toronto, shoppers are met with a variety of the freshest produce, both bulk and fresh cut, and in copious varieties.

"We try to carry a little of everything in our produce aisle," Peter Aceto, the three-store chain's produce buyer and supervisor, told The Produce News during a visit in early March, noting that the chain had about 400 to 500 SKUs available at any given time. "We are known for carrying everything available as best as possible, and it is working well for us."

Mr. Aceto, who has worked for the retailer for 24 years, said that this store, and its sister Burnhamthorpe store in the city of Mississauga, ON, about 20 minutes west, cater to a middle to upper middle class clientele and have larger produce aisles. The Jane store, also located in North York, caters to more price-conscious shoppers.

The Leslie store, which has been at this location for the past nine years, has a large organic section located in the back of the produce department that he said was "holding its own" and which he believed would see "good growth in the future."

"Our customers asked for [organics] to be in its own section so there was no contamination," he said.

The store also offers its customers about 60 varieties of fresh-cut produce, which is prepared in front of shoppers, and Mr. Aceto said that Galati Market Fresh is looking to increase the size of the area the items are displayed.

"We are seeing growth, and it has become so good that we want to expand," he said. "We like the floor concept where the customer can see the items being prepared. They can place their own orders and are not thinking 'hmmm, how old is this?' "