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Anthony Barbieri to head PMA's membership development and sales team

by | May 06, 2010
Produce and floral retail industry veteran Anthony Barbieri will join the Produce Marketing Association staff in June as vice president of sales and business development.

In a May 6 press release, PMA President and Chief Executive Officer Bryan Silbermann said that adding Mr. Barbieri reflects an ongoing effort by the association and its member board to bring hands-on industry perspective to developing, delivering and communicating the value PMA brings to members and their businesses. Mr. Barbieri will join PMA after a 34-year career with Acme Markets Inc., where he rose from store produce manager to become the company's produce and floral director. At Acme, he managed all aspects of produce and floral operations of the chain’s 125 retail stores, which generates more than $275 million in annual sales. In addition to his responsibilities for buying, category management, marketing, sales, financial forecasting and personnel development, he also worked closely with the chain’s food-safety director on industry issues. In his new position, Mr. Barbieri will report to Tony Parassio, senior vice president of member value, and will lead and provide strategic direction to the association’s global business development team, which responsible for attracting new members, retaining existing members, and sales related to PMA events, products and other business solutions. He will work closely with PMA’s volunteer leader boards and councils, and PMA’s member relations, marketing, public relations and product development staff teams. "I’m very excited to join the PMA team," Mr. Barbieri said in the press release. “This is an opportunity for me to grow and develop in the association arena and in industry-wide service. It will also provide me the ability to share the knowledge and experience of my 34-year retail career with PMA membership and staff.”

A resident of Hockessin, DE, Mr. Barbieri will be based in PMA’s headquarters in Newark, DE.