At the upcoming Canadian Produce Marketing Association convention in
Vancouver, BC, Ocean Mist Farms, based in Castroville, CA, will unveil a
redesign of its bilingual packaging for all fresh vegetable commodities the
company grows and ships.
The features of the new bilingual packaging design, which will be on display
during the CPMA exposition, are based on consumer research and input from
retail partners, according to Kori Tuggle, marketing manager for Ocean Mist.
"We focused on three areas of improvement with the new packaging design:
product visibility, nutrition information and consistent graphic design to
enhance the product inside," Ms. Tuggle said in a May 3 press release. "The
first goal was to improve product visibility so shoppers can see more of the
product -- a unanimous priority with all our retail customers."
The new packaging also features a customized-bilingual nutrient panel for
The company also worked to adhere with the Canadian labeling laws, Ms.
Tuggle added in the press release.
A goal of the package redesign was to bring consistency to the company's
branding elements, including name, logo and graphics. It also prominently
features the company's web site, www.oceanmist.com.
"Our web site usage statistics show that consumers are going on-line to find
recipes and information about how to cook," Ms. Tuggle added in the press
release. "We are hoping to engage more with our customers through on-line
efforts and our new packaging is a natural way to share our web site
information. All of our packaging contains copy that says, 'For more recipes
and cooking videos, go to oceanmist.com.' in both English and French."
The new packaging began shipping in December and follows the rollout in
April 2009 of a redesigned four-count artichoke bag created for the club
store channel that was a finalist for the 2009 PMA Packaging Impact Awards.