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Ocean Mist to unveil new packaging at CPMA

by | May 03, 2010
At the upcoming Canadian Produce Marketing Association convention in Vancouver, BC, Ocean Mist Farms, based in Castroville, CA, will unveil a redesign of its bilingual packaging for all fresh vegetable commodities the company grows and ships. The features of the new bilingual packaging design, which will be on display during the CPMA exposition, are based on consumer research and input from retail partners, according to Kori Tuggle, marketing manager for Ocean Mist. "We focused on three areas of improvement with the new packaging design: product visibility, nutrition information and consistent graphic design to enhance the product inside," Ms. Tuggle said in a May 3 press release. "The first goal was to improve product visibility so shoppers can see more of the product -- a unanimous priority with all our retail customers." The new packaging also features a customized-bilingual nutrient panel for each commodity. The company also worked to adhere with the Canadian labeling laws, Ms. Tuggle added in the press release. A goal of the package redesign was to bring consistency to the company's branding elements, including name, logo and graphics. It also prominently features the company's web site, "Our web site usage statistics show that consumers are going on-line to find recipes and information about how to cook," Ms. Tuggle added in the press release. "We are hoping to engage more with our customers through on-line efforts and our new packaging is a natural way to share our web site information. All of our packaging contains copy that says, 'For more recipes and cooking videos, go to' in both English and French." The new packaging began shipping in December and follows the rollout in April 2009 of a redesigned four-count artichoke bag created for the club store channel that was a finalist for the 2009 PMA Packaging Impact Awards.