Direct Source Marketing celebrates first full year in business
by Christina DiMartino | April 25, 2010
Ira Greenstein, president and owner of Direct Source Marketing Inc.,
headquartered in Mount Kisco, NY, told The Produce News that the company
is excited and proud to be celebrating its first full year in business.
The firm is an East Coast sales and marketing representative for California
stone fruit and table grapes as well as Mexican table grapes. It also manages
a Chilean import program for Hass avocados, table grapes and stone fruit.
"From September through May, we focus directly on imports from South
America," said Mr. Greenstein. "From May through the end of November, we
specialize in California stone fruit and table grapes from California and
Direct Source Marketing manages its forward distribution service through a
cold storage facility in Pittsgrove, NJ, which is geared toward inventory
replenishment for the retail industry. It also services wholesalers and the
Mr. Greenstein offered an example of how the company services its clients. "A
large retailer in New Jersey may be on promotion with table grapes but falls
short of product because a truck has broken down. It needs 2,000 boxes of
table grapes the next day. The company calls us, and we will deliver … within
a day. We can supply product within a 24- to 28-hour time period from
Maine to Florida and west to Kentucky. We're there to help retailers manage
their inventory needs by offering consistent supplies of these commodities."
Direct Source Marketing had a unique start. For six years, Mr. Greenstein and
his staff of four exclusively handled the East Coast sales and marketing
division for Z&S Fresh Inc., a produce company that was headquartered in
Fresno, CA. The firm closed its doors in June 2009, leaving a considerable
amount of unpaid debt to numerous companies in the industry.
"We started Direct Source Marketing with the same commodities and the
same customers that we were handling for Z&S," said Mr. Greenstein. "When
the company closed its doors, many of the growers and vendors I do business
with were affected. It was a tremendous challenge to get our company up and
running because of the financial problems resulting from the Z&S closure.
"With 23 years of experience in the produce industry, I know that maintaining
your integrity is the key to success," he continued. "It was imperative for us to
maintain the relationships we had established in the past. We had to reinvent
ourselves over the past year and regain the trust of our associates. We have
been able to accomplish that goal. Today, we are proud of our credit rating
and our financial integrity. As we celebrate this, our first year in business, we
are happy to report that we are financially independent."
Mr. Greenstein praised his dedicated staff, who he said also went through a
challenging time when Z&S closed its doors. They are committed to the
success of Direct Source Marketing, he said, and credited them with its
evolvement into the honorable trading company it is today.
"We import, buy and sell, but at the end of the day, our success is dependent
upon not only how we maintain our market but also on how we navigate
through the challenges," Mr. Greenstein said.
Direct Source Marketing is now preparing for the start of its Mexican and
California table grape seasons. The company also has a year-round sweet
onion program that includes Vidalia, Peruvian and Mexican products. Its
Vidalia onion marketing program will start the first week in May. "From
September through February, we import over 100,000 boxes of Peruvian
sweet onions," said Mr. Greenstein.
He concluded, "We invite retailers, wholesalers and foodservice operators to
contact us by phone or e-mail to learn more about us and our services."