LAS VEGAS, NV -- An increased number of educational programs, a night of
industry luminaries and a groundbreaking webcast from the trade show floor
sent United Fresh 2010 out with a bang Friday, April 23.
With educational and development programs focused on each of the
association's four market segment boards, the United Fresh Produce
Association's annual convention and expo offered attendees more
opportunities for business development.
"We wanted to ensure that attendees to this year's show were provided with
education and development offerings that truly benefitted their particular
businesses," Victoria Backer, United’s senior vice president of member
services, said in an April 23 press release. "The customized, market segment-
specific programming that we've had this week has pointed each attendee to
multiple events and sessions that will help his or her business grow in both
the short and long terms."
From the Market Segment Super Sessions in the morning to segmented
Learning Centers on the show floor all day, United Fresh 2010 was seemingly
never at a loss for programming.
Ten winners in United's Retail Produce Manager Awards Program took part in
the produce industry's first-ever live webcast from a trade show floor.
Winning Retail Strategies: Secrets of the Retail Manager Award Winners
featured a panel moderated by Perishables Group Executive Vice President
Steve Lutz and broadcast live to the Web on United's latest multimedia
"This broadcast represents an unprecedented leap for United Fresh," Ray
Gilmer, the association's vice president of communications, said in the
release. "No longer is the trade show confined to the conference room and
expo hall; it's beamed directly to the desktop. UnitedFresh.TV allows the
association to extend the value of events like the annual convention far
beyond show floor."
The final day of United Fresh 2010 concluded with the association's annual
Chairman's Reception and Awards Banquet, which recognized honorees in
United's Retail Produce Manager Awards and Produce Excellence in
Foodservice Awards programs, as well as other produce industry dignitaries.
The annual banquet ushered in the tenure of new United Fresh Chairman
Steffanie Smith of Hermiston, OR-based River Point Farms, and gave United
the opportunity to announce that next year's convention and expo will be
held May 2-5 in New Orleans at the Ernest N. Morial Convention Center.