Since its founding in 1974, Jungle Jim's International Market in Fairfield, OH,
has been a one-stop retail destination for just about anything one would
need. Now it is also a wholesale operation for a full line of produce items.
"The company's reasoning behind adding a wholesale division to Jungle Jim's
was to give it more buying power," said Curt Rhodus, who, along with Doug
Caminiti, manages the wholesale division, which opened late last year. "We are
wholesaling a full line of fresh produce and everything else the store stocks
with the exception of alcohol and tobacco. And we deliver to our wholesale
customers anywhere from northern Kentucky to Dayton, Ohio."
"Everything else" the store stocks is a proverbial mouthful, attesting to why
the retailer has caught the attention of media worldwide. The over 80,000-
square-foot store has more than 22 shops within it, which include a full line
of food items, gifts and personal services.
The one-acre fresh produce department resembles an international
marketplace, with over 500 different kinds of fruits and vegetables including
locally grown, regional, domestic, imported and organic products that cover
the full range of conventional, specialty, exotic and ethnic items. The
department also features a demo station where both conventional and
unusual items may be sampled.
Visitors entering the produce department view three to five rows --
depending on the season -- each 100 feet long. At any given time of the
year, the department offers over 100 varieties of apples, oranges, pears and
other fruits for sale. Each section is arranged by color and category in eye-
appealing configurations. A fresh takeout section encompasses two 125-foot
long aisles. Another row is a wet wall with a misting system, which holds
between 150 and 175 varieties of vegetables, including lettuces, leafy greens
Shoppers can choose from over 1,400 different cheeses in the International
Cheese Shoppe. Jungle Jim's carries 12,000 wine labels and 1,200 beer labels.
Its cigar humidor boasts over 70 different cigars from all over the world.
Regarding the services available at Jungle Jim's, think of a circus, carnival,
business complex and mall combined. It has Jim's Olde Fashioned Pharmacy,
a U.S. Post Office, an urgent-care facility, a dentist's office, an eye doctor, a
bank, a credit union, a Starbucks and six restaurants.
Because Jungle Jim's is a destination attraction rather than just a shopping
experience, it offers store tours for $5 per person. Participants receive a $2
gift certificate and get to sample 12 products. In a typical year, approximately
10,000 people take the two-hour tour of the facility.
Jim Bonaminio, owner of Jungle Jim's, and his son, Jimmy, are hands-on
proprietors who often walk through the produce department, stop in front of
the apple display, for example, and take a bite out of eight or 10 varieties. If
they feel one isn't delicious enough, they will order it off the shelves. Employees are instructed to do the same thing throughout the day. They
taste because they want the Jungle Jim's experience to continue with
consumers all the way to their own kitchens.
Mr. Rhodus said that the new wholesale division is open to a wide range of
"We sell to anyone from roadside stand owners to major chainstores, and to
the full range of foodservice operations," he said. "Any business that wants to
buy in bulk is welcome. Besides call-in orders, which we will deliver,
customers can come to the warehouse to shop."
Mr. Rhodus added that the wholesale warehouse is 40,000 square feet in size
and is equipped with new coolers, dry space and loading docks that offer an
unbroken cold chain. Businesses must pay for their purchases by checks or
cash, as no credit cards are accepted, and there are no monthly or annual fees
such as some big box stores charge.
"This year, we have been meeting with farmers across the country to develop
relationships that will enable us to buy as much produce as possible directly
from them," said Mr. Rhodus. "We also go offshore to arrange direct-buy
programs. The demand in the warehouse division has been outstanding, and
we expect business to increase as more people find out about our offerings